Customer SGS Communication
Industry Sales   Country: Norway
Challenge To increase the efficiency of sales data capture. Each completed form took ten minutes to manually process which increased errors and costs.
Solution Sales are now completed using a digital pen solution developed by magicomm and managed by our partner Digitalpenn AS. The data is transferred to the back office in seconds and real time sales data and reporting is available from a centralised administration web site.
Benefit Due to the unique benefits of the Mercury routing platform, the key sales data is accurately returned to the central database within seconds. This increases sales at no additional cost. Management staff can now get real time sales statistics. 


SGS is one of Norway’s leading Sales Force Companies and delivers 150.000 registered sales to its clients per year.


To retrieve the sales data being captured in the field quickly and accurately and to remove the time and costs involved in the administration of the data entry. Manual data entry of the forms completed by remote field staff took 10 minutes to process which caused increased errors and costs.


In association with Digitalpenn AS, magicomm re-designed the existing form to make it suited to mobile digital pen data capture. Each sales rep was issued with a mobile phone running the Mercury platform which enabled them to check that the key sales data was correct before it was transferred to the back office. Once the data is sent it is displayed on a central web site showing the original form along with the converted data.

From this site, staff can view real time sales statistics thus enabling them to apply resources where applicable. Automatic data feeds and reporting are also produced from the site which in turn removes the majority of the previous administration function.


With the removal of the manual form processing, a cost and time saving is instantly evident thus providing a quick return on investment. The sales staff are able to return accurate, fast data thanks to the Mercury platform and management are always updated on the daily sales activities. All original paper contracts are now easily available from an electronic archive, and no collection of paper contracts is needed. Minimal training is required for the sales staff as they are still using a pen and paper as they did previously. 

For further information contact us.

Tel: +44 (0) 330 088 2540